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CAMMILLI Unveils a New Look: The Rebranding of the Historic Florentine Brand


Annamaria Cammilli announces a pivotal evolution in the brand’s identity, unveiling a redesigned logo and an entirely new display system for partner boutiques worldwide.

This evolution marks a significant visual transformation for the brand, aiming to convey clarity and impact, as well as energy and modernity. The most striking change is the redesigned logo, created to improve legibility and strengthen the brand’s visual identity.

After more than forty years of history—defined by a stylistic journey consistent in its originality—the Florentine company Annamaria Cammilli now chooses to present itself to the world under the shortened name CAMMILLI. This streamlined name reflects how the brand has already long been recognized internationally. The new logotype is a conscious step toward more effective global communication with the market, embracing the language of modern branding: clean, direct, and memorable. It strengthens recognition and creates resonance while honoring the brand’s heritage